Some stories are too important to tell badly.

What makes us different

Most production companies can make a film. Most technology companies can build a platform.

Very few can do both under one accountable contract — which changes what a documentary can be.

Not a deliverable that ends at broadcast, but the front door to a long-term public engagement asset: where audiences go deeper, ask questions and take part, and where the institution can see precisely what its investment achieved.

That combination comes from an unusual heritage. We were established out of Sponge Ltd, one of Nigeria's pioneering digital agencies, which spent more than fifteen years building platforms and running national campaigns at scale. It gives us the craft of a production house with the engineering, data and compliance discipline of a technology business.

Within the group

Sponge Media is the audience arm of a market formation company. Where a market fails because people do not understand something, or because they act once and never return, this is the work that relieves it.

spongegroup.com.ng →

How we are resourced

A small core, and the right specialists for the job

A seasoned core team led by Adedayo Elegbe — producers, editors, motion designers and writers with credits across broadcast, streaming and national campaign work.

Around that core sits a vetted network of specialist field crews, cinematographers, drone operators and voice talent, deployed by project. It means the team on your production is assembled for your production, rather than whoever happens to be between jobs.

What that means for a commission

One accountable contract, one line of editorial responsibility, and a crew sized to the work rather than to our payroll.

Named credits and reels for your project team are provided at proposal stage.